What is the data column name for showing website conversion of facebook ad report stats? -
i can retrieve facebook report stats value specifying data column names "impressions", "clicks", "ctr" etc. below. cannot find data colum name number of website conversion.
would let me know how retrieve number of website conversions?
curl -g data_columns=["adgroup_id","impressions","clicks"] https://graph.facebook.com/<api_version>/act_<ad_account_id>/reportstats
website conversions tracked in ad's tracking or conversion spec , considered 'actions' take place , tracked against ad.
the actions_*
columns (specified in data_columns
parameter) contain information conversions occured, including website conversions can group output action type using &actions_group_by=['action_type']
you can add filter if want website conversions, adding filter this:
&filters=[{ field: 'action_type', type:'in', value: ['offsite_conversion'] }]
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